Top 5 Beauty Retail Apps in Latin America Q1 2024

In Q1 2024, the top five beauty retail apps in Latin America showed varying trends in weekly downloads and active users. Data provided by Sensor Tower gives a comprehensive look into how these apps performed across a unified platform.

SEPHORA: Maquiagem e Perfumes experienced a gradual decline in weekly downloads from 58.5K in the first week of January to a low of 35K in early March, before picking up to 48.5K by the end of the quarter. Despite this fluctuation, weekly active users increased steadily from 313.6K to 360.8K over the same period.

IPSY: Personalized Beauty had relatively stable weekly download numbers, starting at 1.5K and ending at 1.3K. Weekly active users showed a consistent upward trend, beginning at 10.4K and reaching 11.6K by the end of March.

Dossier Perfumes saw a peak in weekly downloads at 1.6K in mid-January, but this number gradually decreased to 878 by the last week of March.

Perfumerías DRUNI also experienced a decline in weekly downloads from 1.4K in the first week of January to 866 by the end of March. However, weekly active users showed a slight increase, growing from 8.5K to 9.1K over the quarter.

Finally, Nykaa – Makeup/Beauty Shopping had a notable increase in weekly downloads, starting at just 52 in early January and reaching 606 by the end of March. Weekly active users remained fairly consistent, fluctuating around the 12K mark throughout the quarter.

For more detailed insights and data, visit Sensor Tower.